Signal on Sale

The project begins with a simple but urgent question: when digital art merges with physical sensation, how are the realities of ownership and the experience of art transformed? To purchase or to own a work is not merely to complete a transaction, but to guarantee its capacity to reappear and remain active across different times and contexts. Within 《Signal on Sale》, viewing is inseparable from the conditions of circulation, and the transaction itself becomes an institutional experiment in expanding artistic experience.

Participating galleries and artists share this premise and collaborate within the framework of a showcase rather than a traditional exhibition. Each work is accompanied by the technical standards required for collection, preservation, and distribution. File formats, certificates of authenticity (CoA), installation conditions, and artist documentation are not supplementary materials but essential elements that allow the work to remain alive as a signal. Audiences are invited not only to encounter the works themselves, but also to understand how and why they exist in collectible form, witnessing the evolving conditions of art in real time.

Signal

“Signal” names the basic unit of digital art, a flow that can be endlessly replicated, transmitted, and reactivated. It is not a still image but a structure that is continuously recontextualized through circulation and replay. Files, formats, and versioning are not peripheral supports but foundational conditions that sustain art’s operation as signal.

On

“On” marks the threshold where signal encounters sensation. Digital art does not limit itself to vision alone but reorganizes perception through sound, touch, and spatial tension. Technology here functions less as an instrument than as a mediator, reshaping sensation and expanding narrative. “On” designates this point of intersection, where technology and perception converge to generate new forms of experience.

Sale

“Sale” addresses the institutional frameworks through which digital art is recognized and sustained as a collectible work. Price, contract, and license are not mechanisms of fixation but conditions that ensure a work’s capacity for reinstallation and long-term preservation. In this process, collectors and distributors are not simply owners but collaborators in shaping the life cycle of the artwork.